1. Information we process
When you submit a project inquiry, we process the name, work email, company or product, problem or desired outcome, current workflow or system, timeline, budget band, optional website URL, and the source or campaign context attached to the submission.
We also process limited technical information needed to protect the form, prevent repeated abuse, diagnose delivery failures, and operate the website. Do not send credentials, sensitive project files, or special-category personal data through the initial inquiry form.
2. Why we process it
Inquiry data is used to evaluate fit, respond by email, understand the requested work, maintain a record of the commercial conversation, and protect the submission service. The usual legal bases are taking steps at your request before a contract, legitimate interests in operating and developing the business, and legal obligations where applicable.
3. Analytics
The website uses Cloudflare Workers Analytics Engine for aggregate first-party events such as page views, CTA use, tool completion, and form-state events. To estimate daily unique visits, the edge Worker converts the request IP address and browser user agent into a salted identifier that changes every UTC day. The raw IP address and user agent are not written to Analytics Engine, and the identifier is not used to recognize a visitor across days or websites. The website also uses Cloudflare Web Analytics to collect page-performance timing and Core Web Vitals without tracking people across websites. Names, email addresses, project descriptions, and form text are not written to either analytics service. The launch website does not use GA4 or non-essential analytics cookies.
4. Service providers and transfers
Cloudflare provides website delivery, bot protection, database, queue, analytics, and email infrastructure. Other professional or email services may process data where needed to communicate or deliver contracted work. Providers may process data in countries outside your own; appropriate contractual or legal safeguards are used where required.
5. Retention
Unsuccessful or inactive inquiry records are normally retained for up to 24 months after the last meaningful contact, then deleted or anonymized. Records connected to a contract, payment, dispute, or legal obligation may be retained for a longer applicable period. Aggregate analytics does not contain direct inquiry text or contact identity.
6. Security and decisions
Access, encryption in transit, Cloudflare platform controls, bot verification, and restricted operational logs are used according to the service involved. No internet service can promise absolute security. The inquiry form does not make a solely automated decision with legal or similarly significant effect.
7. Your rights
Depending on your location and the applicable law, you may have rights to access, correct, erase, restrict, object to, or obtain a copy of personal data, and to complain to a supervisory authority. Contact contact@pureinsight.co to make a request. Identity may need to be verified before releasing information.
8. App privacy and changes
Each App has a separate privacy page describing its own data behavior. This notice may be updated when website processing changes; the updated date above will change with it.